Inorbit Mall is a subsidiary of the K. Raheja Corporation which runs shopping malls in various parts of India. The first Inorbit Mall opened in 2004, in Malad, Mumbai. Inorbit Malls launched their second property in Navi Mumbai at Vashi, in October 2008; third in Hyderabad in October 2009. fourth in Pune in April 2011 which was closed down in November 2016, fifth in Bangalore on 15 September 2012 and sixth in Vadodara on 5 September 2013.
The company follows a lease-plus-revenue mode revenue model for all its properties.
Video Inorbit Mall
Inorbit Malad
Inorbit Mall, Malad was the first shopping mall to open under the Inorbit umbrella, in 2004. It was designed by architectural firm P.G. patki and Associates and is counted among the better planned malls in the city. At the time, it claimed to be the biggest mall property in South East Asia, housing Mumbai's largest food court. In 2008, the mall was retrofitted for energy efficiency by Johnson Controls Inc under the Clinton Climate Initiative (CCI). The mall has five lakh square feet of retail area. The property was part of a civil suit, filed in 2008 by industrialist Nusli Wadia, owner of the land which was leased to K Raheja Corporation claiming damages for violation of the said lease. Wadia requested the court to direct the mall be demolished. In 2012, the Bombay High Court recommended that both parties appoint a third party valuer for the property and that the valuation be conducted every six months to calculate the 12% of the realisation figure that Wadia is entitled.
The mall houses 26 restaurants and the foodcourt is spread over 12,000 sq. ft and seats 800 people at a time. The restaurants at Inorbit Malad are sought after and waiting times are as long as three hours for a table. After the Inorbit Malad experience, the company has doubled the number of restaurants in subsequently developed mall spaces. Due to the number of footfalls, the mall hosts a variety of promotional events. In 2007, Panasonic displayed the world's largest plasma screen at Malad. Inorbit Malad frequently hosts Music releases of top bollywood movies. Movies which have had their music launched at the mall include The Dirty Picture and Don. Other bollywood events held at Inorbit Malad include pre-film promotional events attended by filmstars, like one attended by Asin to promote Ready and fashion brand Provogue as well as a launch by socialite Paris Hilton in 2011. Other events that have taken place at Inorbit Malad include an international boxing bout held by World Series of Boxing (WSB) in 2011. It is the first mall in the world to have held such an event. During large sports events such as the Indian Premier League, Inorbit installs large screens in food courts to retain clientele. The mall is said to generate revenues of between 800 million and 840 million per annum and attracts 40,000 visitors each weekend.
In 2010, Inorbit Malad launched "Mall Walk", a scheme where people could use the mall property for their morning walks at no cost. The development of Inorbit Mall has led to street hawkers setting up shop on the opposite side of the road, which was earlier a hawker-free zone. These hawkers synchronise their timings with that of the mall, with mall employees and customers being their clientele. The mall often plays host to cooking classes, self-defence workshops and free music concerts.
Maps Inorbit Mall
Inorbit Vashi
Inorbit Vashi is credited with changing the face of the area, as until then there were no big brands having a presence in Vashi. Residents of neighbouring areas have voiced their wishes for an Inorbit Vashi type of mall to be built in their area as well. The mall is known as a "one stop destination" for shoppers in Mumbai as well as for offering wifi facility at no cost to shoppers. The mall frequently hosts music events called "Live @ Inorbit" and has hosted bands such as The Yagna, Split, Live saver, Chain reaction and Inertia. In 2010, the mall ran an initiative called Aikya where it displayed a sand sculpture of a rhinoceros to promote wildlife conservation. As of July 2014, the mall offers many places to eat - Pot Pourri, Kareem's, Lemon Grass, Soy Street, KFC, Garden Court Restaurant, Starbucks and The Bowl House are a few of the restaurants at Inorbit mall vashi. There are many other brands related to skin care, salon and spa that have added to the buzz with the commencement such as Bodhi Thai Spa, Kaya Skin Clinic, Juice and Envi Salon.
Inorbit Pune
Inorbit Pune is spread over 500,000 square feet. In May 2011, Faces Cosmetics opened its first store in India at Inorbit Pune and in July 2011, Cinemax launched a four screen multiplex at the mall. In 2012, the Essel Group chose Inorbit Pune to launch the first outlet of EsselWorld Freeze. The mall was permanently closed in November 2016.
Future plans
Inorbit has planned an expansion of the Malls in other cities including Bangalore. In 2011, it was reported that Inorbit was interested in buying under-construction malls Pune, Delhi and Kochi to expand its business.
Awards
Over the years Inorbit has won numerous awards.
2016
- Pink Power an initiative by Inorbit to empower women entrepreneurs won Gold at DMA Awards 2016.
- Inorbit Malad won the best regional food court of the year - West.
2015
- 'Bringing the backyard to the shopfront' initiative won bronze at Effie Awards under Corporate Advertising / Reputation category.
References
External links
- Official Website
- Inorbit Mall on Facebook
- Inorbit Mall on Twitter
Source of the article : Wikipedia
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