Shopkins is a range of tiny, collectable toys, manufactured by Moose Toys. Based on grocery store items, each plastic figure has a recognisable face and unique name. The collectable toys (which are designated as common, rare, ultra rare, special edition, limited edition, and exclusive) also have lines of clothing, trading cards, and other merchandise.
The toy line began in 2015.
Video Shopkins
History
Shopkins was designed and developed by Moose Toys in Melbourne. Co-chief Paul Solomon credits his mother Jacqui Tobias, director of girls' products, for the idea of Shopkins. Moose Toys had success with their line of Trash Pack collectible figurines which were geared towards boys, but overall lacked a market for girls. Shopkins was produced initially as a similar product for girls--however, it appeals to both genders.
Maps Shopkins
Shopkins universe
Characters
Shopkins figurines are roughly 1 inch in height and 1 inch in width, roughly the size of a United States Quarter. Each figurine has a face and its own name. They are distributed in bright coloured packaging with bubble letters. Shopkins are based on grocery items such as a sweet apple named Apple Blossom, a chocolate bar named Cheeky Chocolate, a lipstick named Lippy Lips, and a chocolate chip cookie named Kooky Cookie.
There are hundreds of Shopkins in the Shopkins World. Shopkins are organized into categories such as Sweets or Bakery. Shopkins are collected and traded based on their rarity. Moose toys classifies the Shopkins degrees of rarity as Common, Exclusive, Limited Edition, Rare, Special Edition, and Ultra Rare.
Books
Moose Toys launched a series of children's books about Shopkins including Scholastic's Shopkins: Welcome to Shopville.
Collector cards
Moose Toys released their first trading card set in 2015.
Shopkins video
An animated film called Shopkins: Chef Club was released on DVD October 25, 2016 by Universal Pictures Home Entertainment to promote the sixth season of Shopkins toys. The movie had mostly positive reviews, although some reviewers had concerns at the overt consumerism.
Web series
In August 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel Shopkins world, but it was the YouTube videos of consumers unwrapping and playing with the toy that helped bring the line to mainstream prominence.
Shopkins Direct
As of May 2017, CultureFly LLC., a licensee of Shopkins/Moose Toys, began offering a subscription box with exclusive Shopkins accessories and merchandise. Shopkins Direct is described as a quarterly/seasonal subscription service, featuring accessories, apparel, and other exclusive merchandise featuring Shopkins characters. Additionally, exclusive Shopkins have been distributed via Shopkin pop-up chain stores located in North America. Such contents include but are not limited to: plushies, lip balm, and limited-edition Shopkins.
Counterfeit Shopkins
Counterfeit Shopkins began to surface around mid-2015, including those with "Funny Sweet" or "Shopkinsins" on the packaging, which can refer to Shopkins in colours which Moose Toys never officially produced, such as Boo Hoo Onion being in light blue and Chee Zee in orange. The arms and other parts might be broken, and the paint chips off easily. A number of sellers on websites offer counterfeit Shopkins, which can include item pictures which have the "Shopkins" branding, most likely as a way to avoid the listing being taken away under intellectual property policies of the website and/or store.
Cases
Two factories in Yiwu producing counterfeit Shopkins toys were raided by local police in China in mid-2015, and Moose Toys stated they will take legal action against anyone selling counterfeit Shopkins, which included a chain of Thriftway businesses selling counterfeit Shopkins.
Media
Shopkins served as inspiration for a design challenge on season 16 of Project Runway.
See also
- Moose Toys
References
Source of the article : Wikipedia
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